Hanson & Hopewell Partner Spotlight: Meet Shropshire Petals
Every month at Hanson & Hopewell, we highlight one of the independent businesses we feature in our luxury bride-to-be gift boxes. This month, we’ve chosen Shropshire Petals, who grow the most stunning natural petal confetti, wheat sheaves and dried flowers which are all handpicked from their farm in the rolling fields of Shropshire. We’ve both used Shropshire Petals for both our weddings so we couldn’t wait to feature their confetti pops in our bride-to-be gift boxes. Here’s Ashley and Emma to tell you a bit more…
Can you tell us a little about who you are and what you do?
We are Shropshire Petals, growers and producers of natural petal confetti. All of our petals are 100% biodegradable and eco-friendly, making them the perfect choice for your confetti moment. As well as natural petal confetti, we also grow wheat for our ever-expanding wheat ranges, which include wheat sheaves, wheat posies, wheat buttonholes and wheat wreaths, and other dried flowers such as lavender, delphinium bunches and rose heads.
What makes your business so special to you and your customers?
We have a natural process of picking and drying our flowers. Each petal is delicately picked from the field by hand to minimise bruising, ensuring only the most perfect petals are used for our confetti. We never add any dyes to our petals, making them completely natural and the preferred choice by churches and venues.
What was it that inspired you to start your business?
Originally specialists in dried flowers and other arable crops, we launched our confetti business when the demand for dried flowers decreased. We had an enquiry asking if some of our petals could be dyed and used for confetti, which is when we realised that the delphiniums we grew would be perfect to use as confetti as they are small, light and available in a wide range of colours, so no dyes would be needed at all. After more than 10 years producing confetti, we are delighted to keep expanding the business by introducing more products to meet the demands and trends of the wedding industry.
Can you describe a typical day for us?
Every day in the petal shed (our offices, petals storage, photo shoot location and all round SP HQ) is different. We start every day by making up orders ready for the postie to collect. We love to see which confetti mixes our customers are choosing, this gives us inspiration for making new mixes to launch and gives us a clear indication of trends too. We then get on with our individual jobs and projects, whether it be new product development, photographing petals and packaging or planning for the summer season.
Our busiest months for both the farm and orders are during the summer as our flowers are only in bloom for around 6 weeks during July and August. During this time, we have pickers in the field picking petals and more of us completing orders for summer weddings. We love the summer months, especially when picking and drying trial colours to potentially launch after the harvest.
If you had to choose, what has been your favourite day at work so far?
We all have to agree; our favourite day at work has to be when we have our annual photo shoot. It takes a lot of planning and preparation – we have to decide what we want to photograph, how we want it to look, where on the farm we want to shoot and getting all of the petals and products ready to ensure we can photograph as much as possible on the day. We usually (unintentionally) pick the hottest, sunniest day of the year, so we all end up a little pink at the end of the day when shooting in the fields.
We don’t tend to hire in models for our shoots, we get dressed up in our best dresses to pose for photos to show how confetti can be used to inspire our customers.
The best part of the day has to be when Rosemary Bubb brings a picnic she has made for us all to devour. She makes delicious sandwiches on homemade bread, quiche, salad, cake, sausage rolls, you name it, Rosemary has it all covered!
Who should buy confetti: guests, the couple?
Gone are the days when guests bring little boxes filled with paper confetti, it is now the couples’ job to supply their confetti. Most couples want their confetti to match or contrast their wedding theme, so supplying it themselves will ensure they get the confetti shot they really want.
How do customers choose their confetti?
We have developed an innovative pick & mix tool for customers to choose their confetti. They can pick colours they like to see how they work together before they buy. Customers can also order free samples to ensure the colours are exactly as they want.
Do you have a go-to confetti mix that you would recommend for any wedding?
We recommend smaller petals for throwing confetti such as our delphinium and wildflower petals. The mix we all agree works for any wedding is our popular Kaleidoscope, which is a bold combination of purple, pink and ivory. The boldness of this mix stands out perfectly in photos.
If you had to give the H&H #BridesmaidBible readers one piece of advice what would it be?
When it comes to the confetti moment, the bride and groom will want it to be perfect, so take charge and ask all of the guests to take a handful of confetti and throw it high…the newly weds won’t want photos of confetti being thrown in their faces!